Privacy Policy

We collect information you provide directly when you create an account, complete an assessment, contact us, or otherwise interact with the Service. This includes name, business email, company information, and the responses you submit during an assessment.

We also collect information automatically when you use the Service, including pages visited, navigation patterns, assessment events, device and browser information, IP address, and approximate location derived from IP.

We use the information we collect to operate and improve the Service, deliver assessment results, communicate with you about your account and our offerings, and meet legal and contractual obligations.

The Service uses tracking technologies provided by third parties to enable analytics, lead tracking, and related functionality. The technologies in current use are:

• Google Analytics 4 (property 406813667, measurement ID G-NTMYFEVPQH) — collects page views, navigation patterns, assessment events, device and browser information, and approximate location derived from IP. Data is transmitted to Google for processing.
• HubSpot (account 7577521) — collects form submissions, contact identity, and page-visit history for the purpose of lead tracking and CRM contact creation. Data is transmitted to HubSpot for processing.

These technologies may collect information about your interactions with the Service, including page views, navigation patterns, click events, device and browser information, IP address, approximate location derived from IP, referrer information, and similar data. The data collected by these technologies may be transmitted to and processed by the third-party providers listed above, in some cases on servers located outside your country of residence.

Consent through use. By accessing the Service and continuing to use it, you acknowledge and consent to the use of these tracking technologies and to the collection, transmission, and processing of data described in this Privacy Policy. If you do not consent, do not use the Service.

Optional opt-outs. You may control or limit certain optional tracking through:

• Standard browser controls, including cookie blocking and Do Not Track signals;
• The Google Analytics opt-out browser add-on;
• Unsubscribe and contact-management mechanisms made available by HubSpot.

Your election to limit optional tracking does not affect your ability to use the Service.

We share information with the third-party providers identified in Section 3 to operate the analytics and lead-capture functions of the Service. We may also share information with service providers that host or support the Service under appropriate contractual safeguards, with affiliates, and as required by law (for example, in response to a lawful subpoena or court order). We do not sell personal information.

We retain account and assessment data for as long as your account is active and for a reasonable period thereafter to support follow-on engagements, satisfy legal obligations, and resolve disputes. Analytics data is retained according to the third-party provider’s standard retention periods.

Any dispute, claim, or controversy arising under or relating to the collection, use, sharing, processing, or retention of data under this Privacy Policy is governed by the dispute-resolution provisions, including the pre-dispute notice requirements, informal resolution requirements, arbitration agreement, class-action waiver, governing law, and venue, set forth in our Terms of Service. By using the Service, you agree that any such dispute will proceed in accordance with those provisions and will not be brought as a class, collective, consolidated, or representative action.

If you believe your data has been collected, used, shared, or processed in violation of this Privacy Policy or applicable law, you must provide us with all of the following as part of your pre-dispute notice under the Terms of Service:

1. a complete, unedited copy of the data forming the basis of your claim;
2. a detailed written explanation specifying the nature of the alleged violation, the date(s) on which it occurred, the URLs accessed, the device and browser used, and the IP address(es) used to access the Service if known;
3. the legal theory or theories on which the claim is based; and
4. a description of the harm alleged.

This requirement is intended to enable a meaningful investigation of any alleged violation and shall not be construed to limit any rights you have under applicable law.

Depending on your jurisdiction, you may have additional rights regarding your data, including the right to access, correct, delete, or port your personal information, and the right to opt out of certain processing activities. To exercise these rights, contact us at the address in Section 10. We will respond as required by applicable law.

We may update this Privacy Policy from time to time. If we make material changes, we will provide reasonable notice (for example, by email or in-product notice) before the changes take effect.

Questions about this Privacy Policy may be sent to contactus@blueorange.digital.